AI practice & rule checks for insurance agents

Every new agent, ready before the customer conversation.

New agents rehearse real customer conversations with an AI customer. Every answer is scored and checked against your own rules, so managers can see who’s ready, and why.

Now opening four-week pilots with US agencies, IMOs and FMOs. See what runs today

Be the new agent. Then be the manager.

Answer an AI customer three times. Risky lines are stopped before the customer hears them. Then you get a scored review and make the call: approve the agent, or assign drills. One minute, no sign-up.

Intalk Care / Role-play

Simulated · stays in your browser

Daniel 44 · comparing two term life quotes

Turn 1 of 3

Practice round · Daniel is an AI customer

Daniel

Why are you recommending this plan? Is it really the best fit for me?

INCE is watching your draft

Who’s working

  1. AI customer Waiting for your answer
  2. INCE rule check Watching your draft
  3. Review agent Scores the round when it ends
  4. Coach agent Writes the note and the drills
  5. You, the manager Makes the final call

Rules live as you type

    Rubric 0 of 4

      Simulation: a scripted customer and a simplified INCE check. Nothing you type leaves your browser. Rules are examples, not legal advice. Review and coaching agents are design prototypes.3

      • $330K+
        Total company revenue, Jan–Aug 2026 (KRW 500M+)1
      • 23
        Agencies paying for agent recruiting in South Korea2
      • 80
        Agencies onboarded in South Korea2
      • 2
        Patents granted, 7 pending4

      Our work with financial groups in Asia

      • Shinhan Life Vietnam Training PoC
      • Shinhan Financial Group Open innovation award
      • iM Life Regulatory-sandbox pilot
      • Woori Financial Group Commercialization PoC

      The problem

      What does it cost when a new agent isn’t ready?

      Managers answer the same questions over and over, coach from memory, and find out who’s struggling only after the numbers drop.

      1. 01

        Recruit

        Plenty of candidates, but many skip the first meeting. Volume isn’t the bottleneck.

      2. 02

        License & onboard

        After the licensing exam, training depends on one manager’s memory and spare time.

      3. 03

        First sales

        Managers can’t see how conversations go. Notes are scattered across spreadsheets and chat apps.

      4. 04

        Slow start

        Results lag, the warm market runs dry, and coaching comes too late.

      5. 05

        Early churn

        Agents leave before their hiring and training costs are paid back.

      What agency owners told us

      I want to know in advance who will stay.

      They asked for: aptitude insights and earlier coaching signals.

      Record and analyze calls without manual entry.

      They asked for: call transcription, analysis and automatic CRM entry.

      Keep evidence of how the sales process was explained.

      They asked for: rule checks and an evidence log.

      From interviews and operating data at our 23 paying agencies in South Korea; quotes translated from Korean.2

      Product

      Practice. Review. Repeat.

      One loop, built on your own approved material. AI handles the repetition. Your managers keep the judgment.

      1. Rehearse

        One customer situation at a time, built from the products and rules you’ve approved.

      2. Review

        Every answer is scored on a fixed rubric, with the evidence attached, so a manager can judge in minutes.

      3. Practice again

        The weak topic, a corrected explanation and another round, until it sticks.

      Intalk Care practice-and-review design prototype, shown in English: a customer asks why this plan is the best fit, the agent's practice answer, buttons to review the answer or practice again, and the four criteria the reviewer checks: needs confirmed, reasons explained, uncertainty disclosed and an agreed next step.
      Intalk Care practice and review: a design prototype with sample data, shown in English. The product UI is in Korean today; US pilots include an English workflow.
      Live

      Intalk Partners

      For agents and prospective agents

      • Live: Compare 32 insurers and get matched with agency branches
      • Live: AI aptitude test on five traits: empathy, ethics, comprehension, compliance, persuasion
      • Pilot: Licensing-exam and sales-conversation practice

      Recruiting platform in South Korea. Free for candidates.

      Live Pilot

      Intalk Care

      For agency managers and admins

      • Live: Candidate matching and onboarding management
      • Pilot: AI role-play training with virtual customers
      • Pilot: Call transcription → AI analysis → automatic CRM entry
      • Planned: Manager dashboard for retention and coaching priority

      For agencies in South Korea and enterprise teams.

      Built · PoC

      INCE engine

      For agency home offices and insurer compliance teams

      • Proof of concept: Flags likely sales-compliance violations in calls and AI answers
      • Proof of concept: Cited clauses and rule-version logs to support human review

      Enterprise: scoped PoC, then a separately agreed license.

      Live Pilot Proof of concept Planned Status as of October 2026.3

      How the checks work

      Checked against your rules before a customer hears it.

      INCE, our rule-check engine, keeps reading and judging apart. A language model reads what was said. Your rules, encoded for a logic solver, decide whether it holds. Anything uncertain goes to a person.

      1. Input

        Your rules and the conversation

        Policy terms, internal rules and what was said.

      2. Stage 1 · Understand

        Pull out each claim

        A language model turns every sentence into explicit claims.

      3. Stage 2 · Rule check

        Test against your rules

        The Z3 logic solver tests each claim against your encoded (SMT) rules.

      4. Stage 3 · Block

        Stop or escalate

        Exaggeration, misleading claims and banned phrases are stopped. Unsure cases go to a person.

      5. Output

        Verdict with evidence

        The verdict, the clause it cites and the rule version, logged together.

      Evidence for every verdict

      Each verdict carries its cited clause and rule version, ready for internal review and audit prep.

      Change a rule, not the model

      Rules can be updated without retraining the language model. Changes still get expert review and regression tests.

      2 granted 7 pending 1 PCT

      A patented engine, with domain rules and training data on top.4

      What it catches depends on the rules, inputs and test set, so pilot targets are agreed with each customer and a person stays in the loop. Watch a simplified version stop a line in the Medicare demo.

      Pilot

      A four-week pilot with a decision at the end.

      One workflow, measured against your own baseline. If it misses the bar we agreed on, we narrow the scope or stop.

      What a US pilot runs on today

      What’s live, what’s still in pilot or proof of concept, and what we build for your team. Status as of October 2026.3

      PartStatus todayIn a US pilot
      AI customer role-playPilot Product UI in Korean todayEnglish scenarios built from your scripts, product guides and rules
      Scoring and manager reviewDesign prototypeA fixed rubric agreed up front, with scores reviewed by people
      INCE rule checksProof of conceptRules encoded from your material; anything uncertain goes to a person
      Team readiness dashboardPlannedNot live yet
      Agent recruiting platformLive South KoreaNot offered in the US

      What onboarding costs your managers

      Move the sliders to match your team. A pilot measures the real number.

      60
      20 hrs
      $60

      Manager time spent onboarding

      1,200 hours / year

      About $72,000 a year, or 30 working weeks of a manager.

      Freed up each year at 20% less manager time, an example pilot target

      $14,400

      Scope a pilot around this number

      Manager time only. It leaves out time to first sale and agents who leave early, which a pilot also measures. Your inputs, simple math. Not a forecast or a guarantee.

      TermWhat we agree
      Scope and ownerOne workflow, 5–10 agents, one training manager and a named budget sponsor.
      BaselineTime today’s task and score it on a fixed, human-reviewed rubric.
      EvaluationNew scenarios of equal difficulty at the end. We record completion, rubric scores and manager review time.
      Decision criteriaSet before we start. For example: 20% less manager time, an 80% rubric score and no critical rule errors in the tested sample.
      Your sideA sponsor, access for the evaluation, agreed terms and a date for the paid-license decision.
      Stop or narrowNo sponsor, unusable data or a missed bar means we re-scope or stop.

      Four weeks, then a decision. Not an open-ended trial.5

      What we measure

      • Time until a new agent’s first result
      • Manager time on repeat questions and reviews
      • Repeat mistakes and how often agents need retraining
      • Conversation quality and agent retention

      What each role gets

      • See which new agents are ready before they reach customers
      • Faster ramp-up without hiring more trainers
      • A buying decision based on your own numbers
      • Scenario practice built from your approved scripts and product guides
      • Scores with the evidence attached, reviewable in minutes
      • Weak topics queued for the next practice round
      • Explanations checked against your rules before customers hear them
      • The cited clause and rule version behind every verdict
      • Unsure cases go to a person, never auto-approved
      FMOs & IMOs Large agencies Telesales teams Medicare Health Life Insurer agency channels in Southeast Asia
      Pilot call · 30 minutes

      Bring one workflow that costs your managers time.

      We’ll come back with a draft pilot plan: owner, baseline, how we test, and what counts as success.

      1. Tell us about your team and the workflow
      2. We draft the plan and the success bar with you
      3. Four weeks of measured use, then a decision
      Request a pilot call

      or email biz@intalk.im

      We use what you share only to reply. Privacy notice

      Traction

      Built on a paying business in South Korea.

      Since 2022, we’ve run agent recruiting, onboarding and sales training for insurance agencies in South Korea. That’s where our product, our data and our next markets come from.

      $330K+

      Total company revenue, January–August 20261 KRW 500M+, incl. services & projects · not ARR

      23

      Agencies paying for agent recruiting2 September 2026

      80

      Agencies onboarded2 September 2026

      Company-reported, unaudited. Sources

      On stage at Shinhan Financial Group's AX Technicolor Demo Day 2026, under the intalk logo, an Intalk representative holds a board reading Global Shinhan InnoBoost Open Innovation Reward, VND 200,000,000.
      AX Technicolor Demo Day 2026. Intalk received the Global Shinhan InnoBoost Open Innovation Reward from Shinhan Financial Group.

      Pilots, PoCs and programs

      Proofs of concept (PoCs), pilots and program selections in South Korea and Vietnam, not commercial contracts. Names show project context, not endorsement.

      • Shinhan Life Vietnam PoC Selected in June 2026 for the open innovation program of Shinhan Financial Group Vietnam and the Seoul Business Agency (SBA). AI role-play PoC for agent training: learning from approved material, quizzes and review, progress and weak topics, manager dashboard.
      • Global Shinhan InnoBoost Award Open Innovation Reward of VND 200,000,000 (about US$7,700) at Shinhan Financial Group’s AX Technicolor Demo Day 2026.
      • iM Life (iM Financial Group, formerly DGB) Pilot An AI financial-planning chatbot in the insurer’s digital channel, tested under the Korean financial regulatory sandbox (2024–2026).
      • Woori Financial Group DinnoLab PoC Woori’s startup program, Jeonbuk cohort 1: Intalk Care commercialization PoC.
      • Financial Services Commission (South Korea) Sandbox The national financial regulator. Selected in 2024 for the 10th round of its regulatory sandbox tests: AI financial-planning simulation and consumer protection.
      • SoLaShi · BKPlus (Vietnam) MOU Memoranda of understanding with Vietnamese companies.
      Programs & R&D 10
      • KOTRA (Korea’s trade and investment agency): Invest KOREA Startup Program
      • KOSME (Korea’s SME and startup agency): Global Startup Academy, cohort 7
      • Global Launchpad, US East, from Korea’s four science and technology institutes, including KAIST
      • Singapore Deep Tech PoC program, final selection
      • Pre-TIPS, Korea’s government pre-seed program: completed, final review passed
      • Didimdol, a Korean government startup R&D grant: KRW 120M (about US$80K)
      • D-Testbed, the Korean financial regulator’s fintech testbed, 2023–2025
      • Data Voucher, a Korean government data grant, 2024 and 2025
      • Korea AI Verification Institute: chatbot quality verification (2025)
      • Government-certified corporate R&D center

      Operating base

      South Korea

      Paying agencies, product and data. Seoul HQ.

      Training PoC

      Vietnam

      Agent training with Shinhan Life Vietnam.

      Southeast Asia hub

      Singapore

      Partners and PoC opportunities across Southeast Asia.

      Now entering

      United States

      Agencies with a named training or QA owner.

      Insurance first. Then other sales teams where every explanation has to be accurate, such as finance and pharma.

      Three ways we earn revenue

      PathBuyerCommercial basis
      Agent recruitingIndependent agencies in South KoreaCandidate-matching packages
      Annual licenseAgency seats in South KoreaPer seat, per year, prepaid
      EnterpriseInsurers and sales teamsScoped pilot, then a separately agreed license

      The 12-months-free launch offer is separate from paid enterprise work.

      For investors

      The case in five lines.

      Every number here is company-reported. The investor overview shows the evidence behind each one, how we define unit economics, and what we’re testing next.

      The button opens your email app. No email app? Write to biz@intalk.im.

      Problem
      Agency managers repeat the same onboarding and coaching work, and pay for it in slow ramp-up and early churn.
      Wedge
      An agent-recruiting business in South Korea, with paying agencies, gives us customer access and real operating data.
      Proof
      $330K+ (KRW 500M+) of total revenue in January–August 20261 and 23 agencies paying for agent recruiting.2
      Model
      Recruiting packages, annual per-seat licenses and scoped enterprise work, each on separate terms.
      Expansion
      US agencies with a named training or QA owner, then insurers’ agency channels in Southeast Asia and other high-trust sales teams.

      Team

      Insurance experience meets AI depth.

      Portrait of Ian Yoo

      Ian Yoo

      Founder & CEO

      • Insurance field experience
      • Mirae Asset Life (insurer), Toss (fintech)
      • Three-time founder
      Portrait of Heejin Choi

      Heejin Choi

      AI engineering

      • PhD in Computer Science, TTIC
      • Google, Coupang (e-commerce)
      Portrait of Hyerim Kim

      Hyerim Kim

      Strategy

      • Data Analytics, NYU
      • Financial-services strategy and operations

      From the founder

      “Intalk isn’t here to replace salespeople. We turn managers’ experience into a system, so the people in the field can help customers more accurately and more responsibly.”
      Ian Yoo Ian Yoo, Founder & CEO

      Meet us

      In D.C. and Singapore this fall.

      Agency leaders, training and QA teams, investors: grab 30 minutes with us in person.

      • Oct 19–23, 2026 Washington, D.C.

        DC Startup & Tech Week 2026

        With the Global Launchpad program of Korea’s four science and technology institutes, including KAIST.

        Request a meeting
      • Oct 27–29, 2026 Singapore

        SWITCH 2026

        Singapore Week of Innovation and Technology.

        Request a meeting
      • Oct 30, 2026 Singapore

        Singapore Deep Tech PoC Engagement Forum

        Selected for the Singapore Deep Tech PoC program.

        Request a meeting

      Global launch

      Launching November 30. 12 months free.

      Intalk AISO, our AI sales operating system, opens beyond pilots: practice, review and coaching for more sales teams. Apply now and we’ll suggest the right starting point for yours.

      12 months free
      after launch

      Planned launch November 30, 2026

      1. Apply Tell us about your team and role.
      2. We review Fit, seats and the right starting point.
      3. Start at launch Onboarding from November 30, 2026.

      Applications are reviewed; applying doesn’t guarantee approval, seats or immediate access. Need it built on your own scripts and rules? That’s a pilot.

      Apply for launch

      Start with your team.

      A few details about your team and role. We reply with a clear next step.

      Apply for 12 months free

      Prefer a conversation first? biz@intalk.im

      We use what you share only to review your application. Privacy notice

      12 months free at launch

      For
      Teams ready to start on the standard product
      You get
      Practice, review and coaching; features and seats confirmed when we review your application
      Language
      Product UI in Korean today; ask us about English when you apply
      Starts
      From November 30, 2026

      Four-week pilot

      For
      Teams that need it built on their own scripts and rules
      You get
      One workflow in English, measured against your own baseline, with a decision at the end
      Price
      Paid, with scope and price agreed before we start
      Starts
      When the plan is agreed

      FAQ

      What teams ask first.

      Something else? Email biz@intalk.im.

      What is Intalk?

      Intalk is an AI sales operating system for insurance distribution, built by Intalk Inc. in Seoul, South Korea, and founded in November 2022. It gets new agents ready before the customer conversation: agents rehearse real customer situations with AI role-play, managers review scored answers with the evidence attached, and the INCE engine checks explanations against the organization’s approved material and rules.

      Who is Intalk for?

      Insurance agencies, IMOs and FMOs, telesales teams and insurers’ agency channels that train many new agents and answer for what those agents tell customers. A pilot is usually led by an agency owner or sales-ops lead, with a training, QA or compliance owner.

      What is INCE?

      INCE is Intalk’s rule-check engine. A language model turns each sentence of a sales conversation or an AI-generated answer into explicit claims; encoded rules and the Z3 SMT solver then test those claims for violations such as exaggeration, misrepresentation or banned phrases. Each verdict is logged with the cited clause and the rule version, and low-confidence cases go to a person. INCE is built and in proof-of-concept (PoC) testing.

      How is Intalk different from a generic AI role-play tool?

      Three things. Scenarios, scoring and rules come from your own approved material, not a generic script. Answers are checked by a rule engine that cites the clause it relied on, not just rated by a language model. And every pilot is measured against your own baseline, with the success bar agreed up front.

      Is the product available in English?

      The product UI is in Korean today. For US pilots we build the English workflow and scenarios from your material, and agree up front what “ready” means and how it’s measured.

      What do you need from us to start?

      One workflow, 5–10 agents, a training manager who owns the pilot, a named budget sponsor, and the approved material the scenarios should follow: scripts, product guides and compliance checklists.

      How do you handle customer data?

      Data permissions are agreed in writing before delivery. Practice scenarios can be built from synthetic or de-identified examples, so a pilot does not need access to live customer records or protected health information (PHI).

      Will it follow our compliance rules?

      We encode the rules from your material, such as required disclosures (a TPMO disclaimer on Medicare calls, for example), claims agents must avoid and suitability steps, and INCE checks practice answers and AI-generated answers against them. Coverage depends on the rules and the evaluation set, so uncertain cases go to a person, and “no critical rule errors in the evaluated sample” is one of the decision criteria.

      Why not just use ChatGPT or another general AI tool?

      A general AI tool can play the customer. It doesn’t give you the training system around the conversation: scenarios built from your approved scripts and product guides, answers scored on a fixed rubric with evidence a manager can review, and rule checks where encoded rules and a solver, not the language model, decide whether an explanation holds, with the cited clause logged. Anything uncertain goes to a person.

      Does it replace agents or managers?

      No. Intalk turns your managers’ experience into practice and review, so agents get more repetitions and managers stop repeating themselves. People make the final call on anything a customer will hear.

      What does “12 months free” include?

      Use of Intalk AISO for 12 months from the general launch, planned for November 30, 2026. Which features, how many seats and any services outside the offer are confirmed with your team when we review your application. The product UI is in Korean today, so ask us about English when you apply. It is separate from paid pilots, which we build in English on your own scripts and rules.

      Is the demo on this page the live product?

      No. It’s a simulation that runs in your browser: the customer follows a branching script, and the rule check is a simplified, pattern-based version of INCE. It shows how the workflow fits together (practice, rule check, review, the manager’s call), not how accurate the real engine is. Nothing you type is sent to us. The product UI is in Korean today; the Product section screen is a design prototype with sample data, shown in English.

      What does a pilot cost, and what happens after?

      Scope, price and start date are agreed before delivery, together with a dated decision on a paid license. If the pilot clears the agreed bar, it converts to an annual license and expands team by team. If it doesn’t, we narrow the scope or stop.

      Where is Intalk based, and which markets does it serve?

      Intalk is headquartered in Seoul, South Korea, where its paying agency customers are. It runs an agent-training PoC with Shinhan Life Vietnam, works with partners across Southeast Asia from Singapore, and is opening pilots with US agencies, IMOs and FMOs.

      Contact

      Start with one workflow.

      Insurance & sales teams

      Scope a pilot

      A 30-minute call about one workflow. Then a draft plan with a baseline and a success bar.

      Investors & partners

      Get the company overview

      Investor materials, with the evidence behind every number and what we’re testing next.

      Press

      Media inquiries

      Interviews, fact checks and logos. We answer in English and Korean.

      Sources

      Company-reported, unaudited · updated
      1. KRW 500M+ total company revenue, Jan–Aug 2026, incl. services and projects. Not SaaS ARR. Dollar conversions on this page are approximate: KRW 1,500 and VND 26,000 per US$1, with revenue rounded down.
      2. Agency counts as of September 2026. Problems and requests come from interviews and work with paying agencies in South Korea; not every requested feature is live.
      3. Product status as of October 2026: role-play in pilot, INCE built and in proof of concept (PoC), review and coaching in design prototype. The product UI is in Korean today.
      4. 2 patents granted, 7 pending, 1 PCT filing. A count alone doesn’t show claim coverage.
      5. Proposed terms. Baseline, thresholds, price, start date and data access are agreed with each customer.